{"title":"New Season","description":"\u003cp\u003eExplore the latest and most exciting collections at doodlebug. Your leading destination for baby and children's clothing, toys and gifts.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eJust landed - fabulous clothing for babies and children aged 0-9 years. Get ahead of the crowd in the latest trends...\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"monster-truck-leggings","title":"Monster Truck  Leggings","description":"\u003cp style=\"overflow-wrap: break-word; word-break: break-word; box-sizing: border-box; margin: 0px 0px 0.9375em; font-size: 14px; color: #4f4f4f; font-family: 'Noto Serif', TimesNewRoman, 'Times New Roman', Times, Baskerville, Georgia, serif; text-align: center;\"\u003eOur new Monster Truck print leggings are made in the UK from 95% Cotton 5 % Elastane \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; word-break: break-word; box-sizing: border-box; margin: 0px 0px 0.9375em; font-size: 14px; color: #4f4f4f; font-family: 'Noto Serif', TimesNewRoman, 'Times New Roman', Times, Baskerville, Georgia, serif; text-align: center;\"\u003eWe carefully select our fabrics to ensure they are kind to babies skin and gorgeously soft and comfortable for little legs. All of our fabrics are Öko-Tex Standard 100 certified and all seams are overlocked inside for a quality finish .\u003c\/p\u003e","brand":"Fred \u0026 Noah","offers":[{"title":"0-3M","offer_id":41566200758453,"sku":"FN0020","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"3-6M","offer_id":41566200791221,"sku":"FN0023","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"6-9M","offer_id":41566200823989,"sku":"FN0026","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"12-18M","offer_id":41566200856757,"sku":"FN00212","price":16.5,"currency_code":"GBP","in_stock":false},{"title":"18-24M","offer_id":41566200889525,"sku":"FN00218","price":17.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2624\/7349\/products\/Monster-Truck-blue.jpg?v=1643375278"},{"product_id":"tractor-print-leggings-grey","title":"Tractor Print Leggings - Grey","description":"\u003cp style=\"overflow-wrap: break-word; word-break: break-word; box-sizing: border-box; margin: 0px 0px 0.9375em; font-size: 14px; color: #4f4f4f; font-family: 'Noto Serif', TimesNewRoman, 'Times New Roman', Times, Baskerville, Georgia, serif; text-align: center;\"\u003eOur new Tractor  print leggings are made in the UK from 95% Cotton 5 % Elastane \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; word-break: break-word; box-sizing: border-box; margin: 0px 0px 0.9375em; font-size: 14px; color: #4f4f4f; font-family: 'Noto Serif', TimesNewRoman, 'Times New Roman', Times, Baskerville, Georgia, serif; text-align: center;\"\u003eWe carefully select our fabrics to ensure they are kind to babies skin and gorgeously soft and comfortable for little legs. All of our fabrics are Öko-Tex Standard 100 certified and all seams are overlocked inside for a quality finish .\u003c\/p\u003e","brand":"Fred \u0026 Noah","offers":[{"title":"0-3M","offer_id":41566207574197,"sku":"FN0030","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"3-6M","offer_id":41566207606965,"sku":"FN0033","price":5.0,"currency_code":"GBP","in_stock":false},{"title":"6-9M","offer_id":41566207639733,"sku":"FN0036","price":5.0,"currency_code":"GBP","in_stock":false},{"title":"9-12M","offer_id":41566207672501,"sku":"FN0039","price":5.0,"currency_code":"GBP","in_stock":false},{"title":"12-18M","offer_id":41566207705269,"sku":"FN00312","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2624\/7349\/products\/Tractor-leggings-grey.jpg?v=1643375433"},{"product_id":"butterfly-flower-reversible-sun-hat","title":"Butterfly Flower Reversible Sun Hat","description":null,"brand":"Toby Tiger","offers":[{"title":"3-6M","offer_id":41599644500149,"sku":"HASURBUTFL02","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"6-12M","offer_id":41599644532917,"sku":"HASURBUTFL03","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"18-24M","offer_id":41599644565685,"sku":"HASURBUTFL04","price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2624\/7349\/products\/Butterfly-flower-hat.jpg?v=1644415732"},{"product_id":"organic-breton-shorts","title":"Organic Breton Shorts","description":"\u003cp style=\"box-sizing: border-box; color: #333232; margin: 0px 0px 11.1111px; font-family: Muli, sans-serif; font-size: 15px;\"\u003eWe love stripes! These Breton shorts are made from 100% certified organic cotton, they're soft, cool and perfect for all sorts of summer goings-on. A no-fuss drawstring fastening makes them easy to throw on and super comfy to wear. This looks great with lots of our colourful t-shirts.\u003c\/p\u003e\n\u003cul style=\"box-sizing: border-box; margin: 0px 0px 10px 20px; padding: 0px; list-style-position: outside; list-style-image: initial; color: #333232; font-family: Muli, sans-serif; font-size: 15px;\"\u003e\n\u003cli style=\"box-sizing: border-box; list-style: inherit; position: relative; padding-left: 28px; letter-spacing: 0.04em; margin-bottom: 4px;\"\u003eComfy elasticated waist\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: inherit; position: relative; padding-left: 28px; letter-spacing: 0.04em; margin-bottom: 4px;\"\u003eSuper soft to the touch\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: inherit; position: relative; padding-left: 28px; letter-spacing: 0.04em; margin-bottom: 4px;\"\u003e100% GOTS certified organic cotton\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: inherit; position: relative; padding-left: 28px; letter-spacing: 0.04em; margin-bottom: 4px;\"\u003eEnvironmentally friendly AZO-free dyes\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: inherit; position: relative; padding-left: 28px; letter-spacing: 0.04em; margin-bottom: 0px;\"\u003eMachine washable at 30 degrees\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Toby Tiger","offers":[{"title":"6-12M","offer_id":41599644795061,"sku":"SHBRET01","price":13.99,"currency_code":"GBP","in_stock":false},{"title":"1-2Y","offer_id":41599644827829,"sku":"SHBRET02","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"2-3Y","offer_id":41599644860597,"sku":"SHBRET03","price":13.99,"currency_code":"GBP","in_stock":false},{"title":"3-4Y","offer_id":41599644893365,"sku":"SHBRET04","price":13.99,"currency_code":"GBP","in_stock":false},{"title":"4-5Y","offer_id":41599644926133,"sku":"SHBRET05","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"5-6Y","offer_id":41599644958901,"sku":"SHBRET06","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2624\/7349\/products\/Organic-Breton-Shorts.jpg?v=1644415750"},{"product_id":"pink-baby-sun-hat","title":"Pink Baby Sun Hat","description":"\u003cp style=\"box-sizing: border-box; color: #333232; margin: 0px 0px 11.1111px; font-family: Muli, sans-serif; font-size: 15px;\"\u003eThe sun has got his hat on - and so will your little one with this 100% cotton number. Matching ties help to keep it on whatever your little one is getting up to.\u003c\/p\u003e\n\u003cul style=\"box-sizing: border-box; margin: 0px 0px 10px 20px; padding: 0px; list-style-position: outside; list-style-image: initial; color: #333232; font-family: Muli, sans-serif; font-size: 15px;\"\u003e\n\u003cli style=\"box-sizing: border-box; list-style: inherit; position: relative; padding-left: 28px; letter-spacing: 0.04em; margin-bottom: 4px;\"\u003eMatching ties to keep hat snug\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: inherit; position: relative; padding-left: 28px; letter-spacing: 0.04em; margin-bottom: 4px;\"\u003eSuper soft to the touch\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: inherit; position: relative; padding-left: 28px; letter-spacing: 0.04em; margin-bottom: 0px;\"\u003eMachine washable at 30 degrees\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Toby Tiger","offers":[{"title":"3-6M","offer_id":41599647023285,"sku":"HASUBADPO01","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"6-12M","offer_id":41599647056053,"sku":"HASUBADPO02","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"12-18M","offer_id":41599647088821,"sku":"HASUBADPO03","price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2624\/7349\/products\/Pink-Baby-sun-hat.jpg?v=1644415790"},{"product_id":"giraffe-sleepsuit","title":"Cotton - Giraffe Sleepsuit","description":"\u003cp style=\"overflow-wrap: break-word; word-break: break-word; box-sizing: border-box; margin: 0px 0px 0.9375em; font-size: 14px; color: #4f4f4f; font-family: 'Noto Serif', TimesNewRoman, 'Times New Roman', Times, Baskerville, Georgia, serif;\"\u003eOur gorgeous Giraffe print sleepsuit is the perfect one-piece for any baby.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; word-break: break-word; box-sizing: border-box; margin: 0px 0px 0.9375em; font-size: 14px; color: #4f4f4f; font-family: 'Noto Serif', TimesNewRoman, 'Times New Roman', Times, Baskerville, Georgia, serif;\"\u003eSizes newborn and 0-3 have built in scratch mittens and the suit is front opening with nickel free poppers.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; word-break: break-word; box-sizing: border-box; margin: 0px 0px 0.9375em; font-size: 14px; color: #4f4f4f; font-family: 'Noto Serif', TimesNewRoman, 'Times New Roman', Times, Baskerville, Georgia, serif;\"\u003eDesigned, printed and made here in England using 100% cotton \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; word-break: break-word; box-sizing: border-box; margin: 0px 0px 0.9375em; font-size: 14px; color: #4f4f4f; font-family: 'Noto Serif', TimesNewRoman, 'Times New Roman', Times, Baskerville, Georgia, serif;\"\u003eWe carefully select our fabrics to ensure they are kind to babies skin and gorgeously soft and comfortable for little legs. All of our fabrics are \u003cspan style=\"overflow-wrap: break-word; word-break: break-word; box-sizing: border-box; font-weight: bold;\"\u003eÖko-Tex Standard 100 certified\u003c\/span\u003e and all seams are overlocked inside for a quality finish .\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; word-break: break-word; box-sizing: border-box; margin: 0px 0px 0.9375em; font-size: 14px; color: #4f4f4f; font-family: 'Noto Serif', TimesNewRoman, 'Times New Roman', Times, Baskerville, Georgia, serif;\"\u003e \u003c\/p\u003e","brand":"Fred \u0026 Noah","offers":[{"title":"NB","offer_id":41601762623669,"sku":"FN005NB","price":24.0,"currency_code":"GBP","in_stock":true},{"title":"0-3M","offer_id":41601762656437,"sku":"FN00503","price":24.0,"currency_code":"GBP","in_stock":false},{"title":"3-6M","offer_id":41601762689205,"sku":"FN00536","price":24.0,"currency_code":"GBP","in_stock":true},{"title":"6-12M","offer_id":41601762721973,"sku":"FN005612","price":24.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2624\/7349\/products\/Giraffe.jpg?v=1644487967"},{"product_id":"milk-bottle-cotton-sleepsuit","title":"Milk Bottle Cotton Sleepsuit","description":"\u003cp style=\"overflow-wrap: break-word; word-break: break-word; box-sizing: border-box; margin: 0px 0px 0.9375em; font-size: 14px; color: #4f4f4f; font-family: 'Noto Serif', TimesNewRoman, 'Times New Roman', Times, Baskerville, Georgia, serif;\"\u003eThe Milk bottle sleepsuit is the perfect one-piece for any baby. \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; word-break: break-word; box-sizing: border-box; margin: 0px 0px 0.9375em; font-size: 14px; color: #4f4f4f; font-family: 'Noto Serif', TimesNewRoman, 'Times New Roman', Times, Baskerville, Georgia, serif;\"\u003eSizes newborn and 0-3 have built in scratch mittens and the suit is front opening with nickel free poppers.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; word-break: break-word; box-sizing: border-box; margin: 0px 0px 0.9375em; font-size: 14px; color: #4f4f4f; font-family: 'Noto Serif', TimesNewRoman, 'Times New Roman', Times, Baskerville, Georgia, serif;\"\u003eDesigned and made here in England\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; word-break: break-word; box-sizing: border-box; margin: 0px 0px 0.9375em; font-size: 14px; color: #4f4f4f; font-family: 'Noto Serif', TimesNewRoman, 'Times New Roman', Times, Baskerville, Georgia, serif;\"\u003eWe carefully select our fabrics to ensure they are kind to babies skin and gorgeously soft and comfortable for little legs. All of our fabrics are \u003cspan style=\"overflow-wrap: break-word; word-break: break-word; box-sizing: border-box; font-weight: bold;\"\u003eÖko-Tex Standard 100 certified\u003c\/span\u003e and all seams are overlocked inside for a quality finish .\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; word-break: break-word; box-sizing: border-box; margin: 0px 0px 0.9375em; font-size: 14px; color: #4f4f4f; font-family: 'Noto Serif', TimesNewRoman, 'Times New Roman', Times, Baskerville, Georgia, serif;\"\u003e \u003c\/p\u003e","brand":"Fred \u0026 Noah","offers":[{"title":"NB","offer_id":41601765507253,"sku":"FN006NB","price":24.0,"currency_code":"GBP","in_stock":false},{"title":"0-3M","offer_id":41601765540021,"sku":"FN00603","price":24.0,"currency_code":"GBP","in_stock":true},{"title":"3-6M","offer_id":41601765572789,"sku":"FN00636","price":24.0,"currency_code":"GBP","in_stock":true},{"title":"6-12M","offer_id":41601765605557,"sku":"FN006612","price":24.0,"currency_code":"GBP","in_stock":false},{"title":"12-18M","offer_id":41601765638325,"sku":"FN0061218","price":24.0,"currency_code":"GBP","in_stock":true},{"title":"18-24M","offer_id":41601765671093,"sku":"FN0061824","price":24.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2624\/7349\/products\/Milk-Bottle.jpg?v=1644488067"},{"product_id":"baby-yacht-shorts-navy","title":"Baby Yacht Shorts - Navy","description":"\u003cp\u003eSimple, smart and versatile, these navy blue yacht shorts complement so many of our brilliant styles making them a wardrobe essential this season. Our twill fabric has an eco-friendly apple enzyme wash for that soft feel so they stay comfy all day long. With multiple pockets, turn-ups and an elasticated waistband, these shorts include all the features you could want.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Navy blue\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Side pockets and back welt pockets\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Mock fly detail\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Elasticated waistband with adjustable ties\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• With turn-ups\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Apple enzyme washed for a soft hand feel\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Coordinating items available\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Twill fabric\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• 100% organic cotton\u003c\/span\u003e\u003c\/p\u003e","brand":"Kite Clothing","offers":[{"title":"0-3M","offer_id":41642358800565,"sku":"21-F812-ABC-062CM-0-3M","price":23.0,"currency_code":"GBP","in_stock":true},{"title":"3-6M","offer_id":41642358833333,"sku":"21-F812-ABC-068CM-3-6M","price":23.0,"currency_code":"GBP","in_stock":false},{"title":"6-9M","offer_id":41642358866101,"sku":"21-F812-ABC-074CM-6-9M","price":23.0,"currency_code":"GBP","in_stock":false},{"title":"9-12M","offer_id":41642358898869,"sku":"21-F812-ABC-080CM-9-12M","price":23.0,"currency_code":"GBP","in_stock":false},{"title":"12-18M","offer_id":41642358931637,"sku":"21-F812-ABC-086CM-12-18M","price":23.0,"currency_code":"GBP","in_stock":false},{"title":"18-24M","offer_id":41642358964405,"sku":"21-F812-ABC-092CM-18-24M","price":23.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2624\/7349\/products\/Navy-Yacht-Shorts-21-F812-ABC-AT_1800x1800_cdd10fc5-0d4c-4577-948d-92944ac854ca.jpg?v=1645714035"},{"product_id":"yacht-shorts-navy","title":"Yacht Shorts - Navy","description":"\u003cp\u003eSimple, smart and versatile, these navy blue yacht shorts complement so many of our brilliant styles making them a wardrobe essential this season. Our twill fabric has an eco-friendly apple enzyme wash for that soft feel so they stay comfy all day long. With multiple pockets, turn-ups and an elasticated waistband, these shorts include all the features you could want.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Navy blue\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Side pockets and back welt pockets\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Mock fly detail\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Elasticated waistband with adjustable ties\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• With turn-ups\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Apple enzyme washed for a soft hand feel\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Coordinating items available\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Twill fabric\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• 100% organic cotton\u003c\/span\u003e\u003c\/p\u003e","brand":"Kite Clothing","offers":[{"title":"3Y","offer_id":41642434887861,"sku":"21-F812-ABC-098CM-3Y","price":25.0,"currency_code":"GBP","in_stock":false},{"title":"4Y","offer_id":41642434920629,"sku":"21-F812-ABC-104CM-4Y","price":25.0,"currency_code":"GBP","in_stock":false},{"title":"5Y","offer_id":41642434953397,"sku":"21-F812-ABC-110CM-5Y","price":25.0,"currency_code":"GBP","in_stock":false},{"title":"6Y","offer_id":41642434986165,"sku":"21-F812-ABC-116CM-6Y","price":25.0,"currency_code":"GBP","in_stock":false},{"title":"7Y","offer_id":41642435018933,"sku":"21-F812-ABC-122CM-7Y","price":27.0,"currency_code":"GBP","in_stock":true},{"title":"8Y","offer_id":41642435051701,"sku":"21-F812-ABC-128CM-8Y","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2624\/7349\/products\/Navy-Yacht-Shorts-21-F812-ABC-AT_1800x1800_38ed0a0f-bb99-46b9-8c4b-8ac8c14ada2e.jpg?v=1645716654"},{"product_id":"denim-shorts","title":"Denim Shorts","description":"\u003cp\u003eSimple, trendy and versatile, these knee-length denim shorts complement so many of our fab styles making them a wardrobe essential this season. 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